In the fall of 1948, a month before Harry S. Truman would become the 33rd President of the United States, the artist George Hughes created the quintessential American magazine cover featuring a young boy posing for a photograph in front of the White House with the title "Future President." The boy's sister looks sideways, almost asking the viewer, "Why not me?" This is the opening story that Shelley Zalis, CEO of The Female Quotient (FQ), mentioned as she introduced a panel of senior marketing leaders during the "SeeHer 2021 Across Industries" presentation at the Association of National Advertisers' (ANA's) Masters of Marketing Conference.
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