When The CW in late May closed out the hyper-busy 2016 Upfront/NewFront event season one naturally could believe that the folks tasked with the considerable business of producing all those presentations all over New York City for three months would finally exhale, and then take a break. No way.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more