A year ago, the advertising industry was stirred by the ANA-commissioned report "An Independent Study of Media Transparency in the U.S. Advertising Industry" from K2 Intelligence. The key finding of that report was that non-transparent business practices, including cash rebates to media agencies, are pervasive in the U.S. media ad buying ecosystem.
And Now … Production Transparency
![And Now … Production Transparency](/media/articles/WM2A4412-620.jpg.550x380_q85_box-0%2C0%2C4416%2C3067_crop.jpg.webp)