A year ago, the advertising industry was stirred by the ANA-commissioned report "An Independent Study of Media Transparency in the U.S. Advertising Industry" from K2 Intelligence. The key finding of that report was that non-transparent business practices, including cash rebates to media agencies, are pervasive in the U.S. media ad buying ecosystem.
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Bill Duggan is Group Executive Vice President of the ANA. His responsibilities focus on management of the association's portfolio of marketing and media committees and associated conferences, as well as thought leadership related to committees and c… read more
