The Verizon acquisition of Yahoo, marrying the faltering brand with Aol, raises the core question of the brand equity among advertisers of the companies separately and together. One of Yahoo's greatest strengths, its presence in sports, news and finance, has measurably declined since Marissa Mayer took the reins from interim CEO Ross Levinsohn in July 2012. Mayer stands to earn more than $200 million for her four years of residing over a declining brand, according toMarketwatch.com.
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