As Hedge Fund Starboard Value mounts an aggressive campaign to oust the full Yahoo board of directors, both Yahoo management and investors will be well-served by understanding perceptions in the advertising community of Yahoo's core business asset, Yahoo Sports. MyersBizNet recently conducted a study among 600 advertiser and agency executives, assessing perceptions of Yahoo Sports compared to seven leading sports television networks. The survey uncovers both significant current value and important deficits that could be enhanced under new management.
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