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By Bill Harvey March 31, 2016

ARF Produces Its Greatest Value In 80 Years

In Terms of ROI Archive
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The Advertising Research Foundation’s annual Re:THINK conference has just concluded and the findings of ARF’s own work presented there have the power to rock the industry. In this next series of posts we will recap the high points and their implications in some depth.

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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