About MediaVillage
A MyersBizNet Community
Sign In Sign Up
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers

ARF Produces Its Greatest Value In 80 Years

By Bill Harvey March 31, 2016 In Terms of ROI Archives
Click Here for Details
10 31 47 1

The Advertising Research Foundation’s annual Re:THINK conference has just concluded and the findings of ARF’s own work presented there have the power to rock the industry. In this next series of posts we will recap the high points and their implications in some depth.

Page of Prev Next
10 31 47 1

Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

Related Articles

  • Nine Contributing Attributes Defining Media Company Value Among Advertising & Agency Executives
  • Evidence of Shifting TV / Video Marketplace Priorities
  • Evidence of Shifting Marketplace Decision-Making
  • Kantar Study Says:  Ads Are Getting Better (Sort Of)
  • TV Leads All Other Media in Delivering a Brand Message
  • Representation Matters, But It’s Not Enough

ADVERTISEMENT

Editor's Picks

  •
    Advance of the Management Consultancies
    By Brian Jacobs
  • Stuart Elliott: Is Trump's "Truthiness" Affecting Advertisers?
    By Stuart Elliott
  • What Happens When Ad Agency Creative Magic Fails?
    By Michael Farmer
  • Agency Options
    By Brian Jacobs
  • Don't Count Out the Holding Companies -- At Least Not Yet
    By Michael Farmer

Featured Videos

video thumbnail 03:35
Hollywood Helps the Ad Council Make the World a Better Place - By Miles Hankin
added on 12 Sep 2017 2,140,882 views
More Videos:
  • video thumbnail
  • video thumbnail
  • video thumbnail
Media Village logo

10 31 47 1
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / 1stFive Village / WomenAdvancing Village / Legends & Leaders Village / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up