The Advertising Research Foundation’s annual Re:THINK conference has just concluded and the findings of ARF’s own work presented there have the power to rock the industry. In this next series of posts we will recap the high points and their implications in some depth.
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Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more