How can clients and teams reimagine what marketing should look like in an increasingly multicultural world? That's a big question that's front and center for Arnetta Whiteside, who is Senior Vice President, Multicultural at Publicis Media. It was one of many topics she discussed during a conversation with Janet Stilson, Editor of MediaVillage Knowledge Exchange. Whiteside also talked about how she's helping to develop nontraditional ways of measuring audiences at Publicis' Cultural Quotient unit, and she offered compelling advice to younger members of the ad community about developing soft skills and attracting mentors who can help them succeed.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.