Celeste Castle of dentsu Media on Rising Up and Bringing Others Forward (Video)

Data and research hold tremendous opportunities for women, says Celeste Castle, Executive Vice President, Head of Research and Measurement for dentsu Media US. And she is busy making sure that women of all ages are aware of this. Celeste is unique in that she is both poet and quant, meaning she has great facility with numbers and a gift for sharing the stories they reveal. Key to this is context -- something that many often overlook or fail to provide.