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AspireTV’s Ambition to Own Black Lifestyle

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AspireTV’s Ambition to Own Black Lifestyle

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Philip McKenzie

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UPtv / Aspire InSites

Lifestyle television is broadly defined as aspirational programming centered on the home décor/renovation, culinary arts and shopping, and it has never been more popular. Networks across the board are leaning into the audience's insatiable appetite for how to repair homes, find the best furnishings and uncover fantastic recipes. Even as lifestyle programming has grown, representation in front of the camera has been slow to keep pace. However, research has shown that despite the lack of diversity, Black audiences are highly engaged in lifestyle programming. Enter AspireTV; a network focused on the Black consumer and an outsized ambition to own the Black lifestyle market.

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Philip McKenzie

Philip L. McKenzie is a Cultural Anthropologist + Strategist with a focus on humanity centered design. Philip uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Philip uses hi… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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