Aspire TV, the entertainment network launched by Earvin “Magic” Johnson, is taking on a larger mission than just identifying its next hit TV show. As important as that is, Aspire recognizes it is uniquely positioned to take advantage of strong trends within the media industry: Black TV viewers want more black lifestyle-focused programming, and that type of programming is more popular than ever. Melissa Ingram, Vice President and Channel Manager, is leading the charge to make sure black viewers and their needs are front and center.
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