At TCA, VR Adds to the Legacy of "24"

Fox Television Group CoChairman and CoCEO Gary Newman spoke briefly about it during his press session with critics which opened Foxamp8217s day Newman is the only broadcast network chief other than The CW39s Mark Pedowitz who agreed to take the stage at this tour during his or her networkamp8217s day at TCA When reminded by a reporter that he has spoken in the past about the need to change the basic broadcast advertising model he replied amp8220We continue to work with the agencies and brands and talk about new ways of brands connecting with our shows and connecting with our audiences Weamp8217re very careful about integrating brands into our shows We think by and large consumers want an experience where they can immerse themselves in our world and not have too many commercial messages sent to them within the body of our workamp8220That being said if we can find new ways of connecting and bringing value to our brands weamp8217re going to do thatamp8221 Newmanamp160continued amp8220You will see a lot of offair integrations and offair connections between brands and our showsamp8221A display showcasing one such integration amp8211 a VR prequel to 24 Legacy titled The Raid produced with Samsung amp8211 happened to be located outside the Langham Huntington Hotel ballroom where most TCA press sessions take placeamp160 See images above and belowamp8220Weamp8217re finding that brands like connecting with our shows but most of that is actually comarketing off airamp8221 Newman saidThe Raid produced by Howard Gordon anamp160executive producer of the past and present 24 television series as well as Showtimeamp8217s Homeland in partnership with Here Be Dragons is an original prequel to 24 Legacy that sets up the storyline and introduces the characters in the latter Viewers need Samsung Gear VR powered by Oculus and a Samsung smartphone to be fully immersed in the story of an ongoing broadcast television series to a degree that has never before been undertakenWhen 24 Legacy begins viewers will learnamp160that six months earlier in Yemenamp160an elite squad of US Army Rangersamp160led by Sergeant Eric Carter Corey Hawkins pictured at topamp160killed a terrorist leader named Ibrahim BinKhalid The cast and producers of 24 Legacy are pictured above amp160In the aftermath BinKhalid39s followers declared a fatwah against Carter his squad and their families forcing them into federal witness protectionamp160 This show being part of the 24 franchise witness protection of course doesnamp8217t provide the level of safety and security one might expect prompting Carter to seek help from former National CTU Director Rebecca Ingram Miranda Otto whose husband a senator is running for President of the United States because a 24 story just wouldn39t be the same without a president on the mixamp160The discovery of a massive sophisticated terror network follows because again this show has 24 in the titleThe Raid begins nine months before 24 Legacy begins and via VR it places the viewer in the center of the attack on BinKhalidamp8217s compound by Carter and his team of Special Forces soldiersamp160 It also includes scenes of Ingram then the director of CTU and not yet married overseeing the missionTalking about the differences between Jack Bauer 24 legend Kiefer Sutherland and his character Hawkins said quotThere are things that Eric just isnamp8217t comfortable doing He is sort of an average human being with extraordinary abilities in terms of being a soldier But the rules of engagement are very different on the home front and thereamp8217s an adjustment period that weamp8217re going to have to sort of watch him stumble through messily and watch him get through It doesnamp8217t takeamp160anything off the table because he still has a job to doquotamp160The Raid pictured above can be viewed hereamp160without benefit of VRClick on the social media tiles above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160amp160amp160

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At TCA, VR Adds to the Legacy of "24"

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