With all of the great work going on in the attention area, we would not want to do anything to slow us down. Yet, if we continue in our present course, there is danger in fixating on attention as the one thing that will save us. This could do more harm than good. The purpose of this article is to put attention in perspective so our course forward as the marketing industry will result in maximized brand growth on both the product and media sides.
Attention Is Not Enough Without Persuasion
