OTT is more nuanced than you might think. Adding to the complexity, the over-the-top field - the collection of streamers that come through the TV "over the top" of a cable box via the Internet - is getting mighty crowded these days. In the span of a couple weeks, Apple, Disney, and NBCUniversal all announced launch dates for their proprietary streaming services. That expansion has led OTT to include services with no ads, services with ads, on-demand services, live TV, and streamers that combine all of these features.
Attributes That Define Today's "Premium" OTT
![Attributes That Define Today's "Premium" OTT](/media/articles/multiple_screens_patrick-reichboth-baYakovhUbk-unsplash_3iHd4eC.jpg.550x380_q85_box-0%2C838%2C2448%2C2538_crop.jpg.webp)