OTT is more nuanced than you might think. Adding to the complexity, the over-the-top field - the collection of streamers that come through the TV "over the top" of a cable box via the Internet - is getting mighty crowded these days. In the span of a couple weeks, Apple, Disney, and NBCUniversal all announced launch dates for their proprietary streaming services. That expansion has led OTT to include services with no ads, services with ads, on-demand services, live TV, and streamers that combine all of these features.
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