A CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving your vendor management skill (with outside law firms as an example); the concept of "scaffolding" developing talent; why he believes procurement is a "negative value" function; and why he would short consulting firm Booz Allen.
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Mike Linton
Mike Linton has held numerous marketing, general management, and board of director positions throughout his career. Most recently, he served as Ancestry’s Chief Revenue Officer where he led global consumer and product marketing with a focus on profitab… read more