Azteca America led off the 2017 wave of Latino network Upfront showcases in New York last week. It's the second straight year Azteca, now with TV stations in 67 markets taking its Spanish-language content, went first.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.