Barry Frey Chats with Peter DeLuca of T-Mobile USA

Barry Frey amp160What media do you consume on a daily basisPeter DeLuca amp160When you39re in this space you must consume a lot of media to keep pace amp160The media I consume daily includes Facebook Twitter radio both traditional and streaming and TV amp8211 both live and ondemand amp160And Iamp160always keep an eye out for OOH media during my commutes to and from work amp160Frey amp160What are the biggest changes you foresee in the world of brand marketing over the next few yearsDeLuca amp160The world of marketing is shifting to onetoone personalized messages at massmarket implementation amp160While this is the quottraditionalquot directtoconsumer andor digital approach it must be applied to all communications moving forward amp160The consumer experience will vastly improve as they39ll get the messages they actually need and not messages that aren39t relevant to themBrand marketing was built with mass media and now that you can personalize mass mediaamp160it requires a different way of working amp160Technology and data now play a much larger role and team skill sets need to continually evolve to truly take advantage of personalizationFrey amp160What39s on the horizon for TMobileDeLuca amp160Well we can39t and won39t stop changing wireless for good amp160We started the Uncarrier movement more than four years ago to change the wireless industry into one that actually puts customers first and it39s working amp160Consumers have noticed and have made us America39s fastest growing wireless provider and the competition has been forced to change as a result We39ll continue listening to customers solving their pain points and bringing our Uncarrier message and experience to life for consumersFrey amp160Are you utilizing digital out of home and if so how DeLuca amp160TMobile is a social first company and digital is an important part of our strategy amp160We take a completely integrated approach with every campaignamp160and digital plays a huge role as we know it39s where people are consuming and engaging with content daily amp160Digital outofhome allows us to be quicker to market and support promotional messages in market amp160It also gives us the ability to personalize messages depending on the time of day which is one way we39ve leveraged B2B vs B2C messagesFrey amp160Outofhome media is now more digital location datainfused and programmatic amp160What do you see as present and future opportunities for digital outofhomeDeLuca amp160We know people are consuming enormous amounts of digital content daily from news to all kinds of entertainment amp160It39s where consumers are and as a brandamp160you must reach customers where they39re at in a relevant and authentic way amp160While the evolution is incredible for brands when it comes to delivering the right message to the right audience it39s huge for consumers as well amp160The customer experience will only get better as the content they39re seeing becomes more personalized and relevant to themAs digital outofhome continues to expand so do the opportunities for brands in using it as a tactic amp160We39re always exploring this notion and are currently experimenting with remessaging on mobile trafficbased personalization and deploying buys programmatically amp160We39ll soon understand the value of outofhome within our media mix where it39s been lacking in the pastFrey amp160Tell us a bit about your upcoming speaking appearance at the Video Everywhere SummitDeLuca amp160I39ll be talking about how powerful video content is especially when it comes to bringing the Uncarrier to life and reaching customers in relevant ways amp160It39s one of the most powerful mediums to engage with customers tell our story and forge connections amp160Our customers are mobile and connected amp160Social and video is consumed everywhere they are amp160which means as a brand we need to be everywhere amp160Take the 2017 TMobile Home Run Derby for example You didn39t just see our content on TV during the broadcast amp160We were in social on broadcast on web at the game in Miamiamp160and we even livestreamed the event in Times SquareFrey amp160What is your favorite recently downloaded appDeLuca amp160Mobile Passport it makes getting through customs soamp160much easierClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Barry Frey Chats with Peter DeLuca of T-Mobile USA

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Barry Frey Chats with Peter DeLuca of T-Mobile USA

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