Barry Frey Chats with Microsoft's Kathleen Hall

Barry Freyamp160 What media do you consume on a daily basisKathleen Hall amp160The first thing in the morning I do my online news feed that is pretty eclectic ranging from both sides of the political spectrum to good trashy entertainment newsFreyamp160 What are the biggest changes you foresee in the world of brand marketing over the next few yearsHallamp160 I see experience being the differentiator and authenticity being the foundation of consumer relationships amp160Traditional quotmarketingquot just won39t work with a digitally native accessibility addicted new consumerFrey amp160What39s on the horizon for MicrosoftHallamp160 We are on the cusp of the next new age amp160For my generation it was having a PC at your fingertips and access to the world through the Internet For the next generation it39s going to be the unbelievable power and potential of quantum computing to solve the world39s problems and what artificial intelligence which we like to call human enhancement will enable us to accomplishFreyamp160 Are you utilizing digital outofhome and if so how Hallamp160 Digital outofhome is a core component of our media mix amp160With a strong B to B audience focus we are targeting a mobile distracted consumer amp160Anything we can do to meet them where they are and engage them in what little bit of downtime they may have we are going to leverage That39s what digital outofhome does for usFreyamp160 Tell us a bit about your upcoming speaking appearance at the Video Everywhere SummitHallamp160 I am excited about my upcoming presentation and a little bit nervous as well because I hope to bring to light a unique challenge I think many of us in the brand arena are facing that of navigating a highly sensitized political and social environmentFreyamp160 What is your favorite recently downloaded appHallamp160 Everything But the House amp160It is a vicarious shopping experience where people sell things essentially like a giant highend tag sale amp160I never buy anything I just lookFrey amp160What is your favorite television show Hallamp160 The Voice amp160I can half watch half work and enjoy it with my kidsClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Barry Frey Chats with Microsoft's Kathleen Hall

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Barry Frey

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Barry Frey Chats with Microsoft's Kathleen Hall

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