Barry Frey Chats with Mike Linton of Farmers Insurance

Barry Freyamp160 What media do you consume on a daily basisMike Lintonamp160 My daily news primarily comes from The Wall Street Journal USA Today various social media outlets some blogs and NPRamp160 I also read a number of magazines including Business Week Fortune Forbes Sports Illustrated and Rolling Stoneamp160 If Rolling Stone and The Wall Street Journal both rate a movie highly then I know I will probably like it amp160amp160amp160amp160Freyamp160 What are the biggest changes you foresee in the world of brand marketing over the next few yearsLintonamp160 As media continues to splinter the ability to present your brand in a consistent way will become more difficultamp160 Trying to be in the right place at the right time with the right message is becoming more complexamp160 Brands based on service might see an even greater challenge across all channels because it39s not just about the marketingamp160 Specifically servicebased businesses need to provide both marketing and consumer selfservice eg Farmers claims first notice of loss across all channels and technology amp160Freyamp160 What39s on the horizon for Farmers InsuranceLintonamp160 We continue to drive omnichannel in both marketing and serviceamp160 We work to provide customers with the choice of channels and contact preference and learn when they want to be contactedamp160 We are also working hard on using data to help our customers and personalize interactionsamp160 Currently we are looking also to expand our abilities to handle claims and train our workforce through the use of drones Alexa and many other exciting advancements that I can39t talk about just yetFreyamp160amp160 What is your favorite recently downloaded appLintonamp160 That39s a tough questionamp160 I have a few I enjoyamp160 I think my favorite at the moment is my Amazon Alexa app amp160amp160amp160amp160Freyamp160 Tell us a bit about your upcoming speaking appearance at the Video Everywhere SummitLintonamp160 I39ll be talking about how we39re taking an 80yearold plus heritage brand and modernizing it to keep up with an evolving marketplaceFreyamp160 What is your favorite television showLintonamp160 My favorite show of all timeamp160 Definitely Breaking Badamp160 At the moment Game of Thrones but this season will be over by the time anyone reads thisamp160 I39d also throw in Silicon Valley Better Call Saul Peaky Blinders Bosch and WestworldClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Barry Frey Chats with Mike Linton of Farmers Insurance

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