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CBS: The Best Way to Build Brand Equity? More Television Advertising

CBS: The Best Way to Build Brand Equity? More Television Advertising

Author

David Poltrack photo

David Poltrack

Publish date

January 13, 2016

Channel

CBS
12 19 131

One of the best ways to build brand equity, especially for quality brands, is via advertising -- especially TV advertising. No other outlet can compare to TV when it comes to generating and maintaining brand equity and creating profitable business results. The strength and value of television as an advertising medium has been proven over and over again. Despite the lure of new technological media, television, as a way to reach consumers, is as effective and as relevant as ever.

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David Poltrack photo

David Poltrack

David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION.  Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research and monitoring of the... read more

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