One of the best ways to build brand equity, especially for quality brands, is via advertising -- especially TV advertising. No other outlet can compare to TV when it comes to generating and maintaining brand equity and creating profitable business results. The strength and value of television as an advertising medium has been proven over and over again. Despite the lure of new technological media, television, as a way to reach consumers, is as effective and as relevant as ever.
CBS: The Best Way to Build Brand Equity? More Television Advertising
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