CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.
Football season hits second gear this weekend with the pros joining the collegians on the gridiron, in your living room, or a sports bar near you. For CBS, that means Southeastern Conference action with No. 3 Georgia invading No. 24 South Carolina on Saturday, followed on Sunday by NFL regional coverage, highlighted by the Houston Texans and next gen-quarterback Deshaun Watson traveling to Foxboro to take on Tom Brady and coach Bill Belichick’s perennial Super Bowl power, the New England Patriots.
Some topics of conversation in media never get old and that includes the ongoing discussion of the value of older consumers. For years, many of us in programming, marketing and advertising have been engaged in one long conversation regarding the accuracy of age-based demographic breaks that effectively exclude adults 55+ from the sales value equation. “We don’t need to specifically target adults 55+,” they will say, “because we can reach them anyway – they are heavy TV viewers.” Well not so fast, sonny. Today’s 55+ are not like those of yesteryear. Read part two here.
