Poltrack is the current chairman of the board for the Advertising Research Foundation and, in 2015, he won its Erwin Ephron Demystification Award. He is also the current chairman of the executive committee, Marketing Science Institute.
In 2014, he was inducted into Broadcasting & Cable’s Hall of Fame. He is a past winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association in recognition of individuals who have made significant contributions to the design, use and/or understanding of broadcast audience research.
Poltrack is past chairman of the Media Rating Council where he was the recipient of the 50th Anniversary Foundational Award in 2012. He is also past president of the Market Research Council and, in 2009, was inducted into their Hall of Fame.
As Adjunct Professor, he teaches at NYU Stern School of Business and the Steinhardt School of Education, as well as Columbia University. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill). His articles have been published in professional journals including the Journal of Advertising Research, the Journal of Psychology and Marketing and the European Broadcasting Union Review.
He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and NYU (M.B.A., Marketing).
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels