In this week’s Newsy “Streamline,” host Bianca Facchinei meets up with MediaVillage #AskGenZ columnist Kelsey Davis to discuss how marketers can best approach and win over one of the largest generations the industry has ever seen. The media landscape is in state of flux, undergoing massive shifts as brands attempt to adapt and future-proof their businesses. Amid all this change, marketers have zeroed in on Generation Z, the demographic standing at the epicenter of this media shockwave.
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