This was the same question that I kept asking myself a decade ago before launching a now successful enterprise dedicated to Baby Boomers. If prioritizing Baby Boomers was such a smart and obvious idea, then where were the mobs of marketers celebrating their success? To move ahead, I knew I needed to answer the question to my satisfaction, but what I didn't expect was that the answer would actually embolden me to act with even greater urgency.
Bet on Boomers?
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