Big data has failed me. Like every right-minded person I bought the argument that world peace would be achieved, or at least that my life would be immeasurably better as a result of all those clever algorithms. Yet somehow I am still bombarded by unimaginable crap every day -- and this crap is not just annoying it is startlingly, professionally irrelevant.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more