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Billboard Wars: Let That Local Shade Burn

Billboard Wars: Let That Local Shade Burn

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Elizabeth Rave

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OUTFRONT InSites
52 14

To kick off awards season, the famous "Ally" billboard from hit movie A Star is Born came to life right next to LA's Chateau Marmont hotel, nearly the exact spot it existed in the film.  Hollywood and fans alike loved the studio's tactic and immediately took to social media and the press to share, amounting to over 383 million digital media impressions, plus an additional 38 million people reached on social.  Turns out, it wasn't stopping there.  A few weeks later, a new star was born when Netflix spoofed the style of the Ally billboard to promote Amy Schumer's new comedy special, Amy Schumer Growing.  Netflix smartly chose a position directly after the existing Ally billboard, so that it was impossible to miss the connection.

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52 14

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Elizabeth Rave

With over a decade of professional marketing, sales, and business development experience, Liz Rave serves as Vice President of Marketing at OUTFRONT. As VP, Rave oversees the OUTFRONT brand narrative and evolution, including all sub-brands. She oversees OUTF… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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