To kick off awards season, the famous "Ally" billboard from hit movie A Star is Born came to life right next to LA's Chateau Marmont hotel, nearly the exact spot it existed in the film. Hollywood and fans alike loved the studio's tactic and immediately took to social media and the press to share, amounting to over 383 million digital media impressions, plus an additional 38 million people reached on social. Turns out, it wasn't stopping there. A few weeks later, a new star was born when Netflix spoofed the style of the Ally billboard to promote Amy Schumer's new comedy special, Amy Schumer Growing. Netflix smartly chose a position directly after the existing Ally billboard, so that it was impossible to miss the connection.