Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies

BlogHer and Bliptv achieve unprecedented unanimous outstanding performance ratings for quotInnovation and Market Leadershipquot among digital agency executives in the recently released MyersBizNet Media Satisfaction Survey Among 28 quotdigital nativequot companies that were included in the survey and had a sufficient respondent base among digital agency respondents BlogHer and Blip were ranked first with 100 of respondents rating them each 45 on a fivepoint leadership scale Perceptions of Blip decline precipitously among fullservice media agency executives who ranked You Tube first and Federated Media second for InnovationThe MyersBizNet survey which included 42 digital native companies and the digital organizations of 29 legacy media companies offers media executives unique detailed insights into perceptions of their company39s and competitors39 comparative value and marketplace performance Full detailed reports from the MyersBizNet surveys are available exclusively to MyersBizNet premium members Scroll down for additional insights MyersBizNet Advertiser and Agency Media Satisfaction Survey amp8211 2013 Overall Leadership in Innovation and Market Leadershipamp160 amp160 amp160 28 Digital Native OnlineMobile Media Organizationsamp160 amp160 amp160 Ranking Based on ofamp160 Agency Executives Rating Each Organization 45 on a 5pt scaleamp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 DIGITAL AGENCY EXECUTIVES amp160 FULLSERVICE MEDIA AGENCY EXECUTIVES ORGANIZATION amp160 Rank amp160 ORGANIZATION amp160 Rank amp160 amp160 amp160 amp160 amp160 amp160 amp160 BlogHer amp160 1t amp160 YouTube amp160 1 Bliptv amp160 1t amp160 Federated Media amp160 2 Google amp160 3 amp160 Google amp160 3 Amazoncom amp160 4 amp160 Microsoft Advertising amp160 4 Brightroll amp160 5 amp160 Demand Media amp160 5 Media6Degrees Dstillery amp160 6 amp160 Martini Media amp160 6 Buzzmedia amp160 7 amp160 Pandora amp160 7 Federated Media amp160 8 amp160 Facebook amp160 8 YouTube amp160 9 amp160 Amazoncom amp160 9 iAds amp160 10 amp160 AOLAdcom amp160 10 Vibrant Mediaamp160 amp160 11 amp160 Specific Media amp160 11t 33 Across amp160 12 amp160 iAds amp160 11t iVillage amp160 13 amp160 247 Media amp160 13t Demand Media amp160 14 amp160 Genesis Media amp160 13t 247 Media amp160 15 amp160 Media6Degrees Dstillery amp160 15 amp160 amp160 amp160 amp160 amp160 amp160 amp160 Microsoft Advertising is ranked positively for Innovation and Market Leadership by 83 of fullservice media agency executives 4th rank but only by 64 of digital agency executives 24th rank Digital native companies that are more positively perceived for Innovation by fullservice media agencies than by digital agency execs also include YouTube Federated Media Demand Media Facebook AOLAdcom and PandoraConversely digital native companies that are better perceived among digital agency executives for Innovation include Amazon Blip BlogHer Brightroll Media6Degrees now Dstillery Buzzmedia Vibrant Media Aboutcom 33Across and IGNTremor Video and Undertone had sufficient respondent bases to be included in top 12 performance rankings among total respondents but had an insufficient respondent base among agency specific respondent groupsSource MyersBizNet Annual Survey of Advertising Executive Digital Native Media Companies 300 total respondents Conducted September 2013 Full methodology and full list of included organizations are available by request Premium and Platinum MyersBizNet Members are receiving full detailed reportsIf you are receiving this report you are a registered member to Jack Myers Media Business Network or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom Image courtesy of cooldesignFreeDigitalPhotosnet

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Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies

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Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies

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