Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies

BlogHer and Blip.tv achieve unprecedented unanimous outstanding performance ratings for "Innovation and Market Leadership" among digital agency executives in the recently released MyersBizNet Media Satisfaction Survey. Among 28 "digital native" companies that were included in the survey and had a sufficient respondent base among digital agency respondents, BlogHer and Blip were ranked first, with 100% of respondents rating them each 4/5 on a five-point leadership scale. Perceptions of Blip decline precipitously among full-service media agency executives, who ranked You Tube first and Federated Media second for Innovation.The MyersBizNet survey, which included 42 digital native companies and the digital organizations of 29 legacy media companies, offers media executives unique detailed insights into perceptions of their company's and competitors' comparative value and marketplace performance. Full detailed reports from the MyersBizNet surveys are available exclusively to MyersBizNet premium members. Scroll down for additional insights. MyersBizNet Advertiser and Agency Media Satisfaction Survey &#8211; 2013 Overall Leadership in Innovation and Market Leadership&#160; &#160; &#160; 28 Digital Native Online/Mobile Media Organizations&#160; &#160; &#160; Ranking Based on % of&#160; Agency Executives Rating Each Organization 4/5 on a 5-pt. scale&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; DIGITAL AGENCY EXECUTIVES &#160; FULL-SERVICE MEDIA AGENCY EXECUTIVES ORGANIZATION &#160; Rank &#160; ORGANIZATION &#160; Rank &#160; &#160; &#160; &#160; &#160; &#160; &#160; BlogHer &#160; 1t &#160; YouTube &#160; 1 Blip.tv &#160; 1t &#160; Federated Media &#160; 2 Google &#160; 3 &#160; Google &#160; 3 Amazon.com &#160; 4 &#160; Microsoft Advertising &#160; 4 Brightroll &#160; 5 &#160; Demand Media &#160; 5 Media6Degrees (Dstillery) &#160; 6 &#160; Martini Media &#160; 6 Buzzmedia &#160; 7 &#160; Pandora &#160; 7 Federated Media &#160; 8 &#160; Facebook &#160; 8 YouTube &#160; 9 &#160; Amazon.com &#160; 9 iAds &#160; 10 &#160; AOL/Ad.com &#160; 10 Vibrant Media&#160; &#160; 11 &#160; Specific Media &#160; 11t 33 Across &#160; 12 &#160; iAds &#160; 11t iVillage &#160; 13 &#160; 24/7 Media &#160; 13t Demand Media &#160; 14 &#160; Genesis Media &#160; 13t 24/7 Media &#160; 15 &#160; Media6Degrees (Dstillery) &#160; 15 &#160; &#160; &#160; &#160; &#160; &#160; &#160; Microsoft Advertising is ranked positively for Innovation and Market Leadership by 83% of full-service media agency executives (4th rank) but only by 64% of digital agency executives (24th rank). Digital native companies that are more positively perceived for Innovation by full-service media agencies than by digital agency execs also include YouTube, Federated Media, Demand Media, Facebook, AOL/Ad.com and Pandora.Conversely, digital native companies that are better perceived among digital agency executives for Innovation include Amazon, Blip, BlogHer, Brightroll, Media6Degrees (now Dstillery), Buzzmedia, Vibrant Media, About.com, 33Across and IGN.Tremor Video and Undertone had sufficient respondent bases to be included in top 12 performance rankings among total respondents, but had an insufficient respondent base among agency specific respondent groups.Source: MyersBizNet Annual Survey of Advertising Executive: Digital Native Media Companies. 300 total respondents. Conducted September 2013. Full methodology and full list of included organizations are available by request. Premium and Platinum MyersBizNet Members are receiving full detailed reports.If you are receiving this report, you are a registered member to Jack Myers Media Business Network or are receiving it as part of a registered corporate membership. As a member, Jack responds personally to your e-mails, requests and comments. He is available to speak at your company events. In addition to Jack Myers Media Business Reports, your membership underwrites MediaBizBloggers.com, Women in Media Mentoring Initiative, Jack Myers Wall St. Report, Jack Myers Video Media Report, plus our exclusive industry economic forecasts, trend forecasts and corporate performance research. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a member you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com [Image courtesy of cooldesign/FreeDigitalPhotos.net]

Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies

Author

Publish date

Channel

Jack Myers

Most Shared