The rise of the information age has come with the imperative to brand oneself. Along with this need, the mantra that “all publicity is good publicity” seems to have taken on the quality of a metaphysic truth. Under its star, the advertising industry has pursued an agenda to spread their clients’ logos far and wide … come what may. And herein lies a false promise -- one that has resulted in an ever-deepening loss of integrity which threatens valuable brands.
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