Patrick Marrinan is a co-founder and Managing Principal of Marketing Scenario Analytica (MSA). By applying measurement, monitoring and mitigation approaches, MSA helps firms improve their marketing readiness in an era of consumer activism and political populism, working with marketing organizations and investors to preserve brand and asset value. MSA transforms activism issues into business opportunities. Patrick has extensive executive level marketing strategy and management experience and has held previous executive management positions at BBDO, McCann-Erickson and Young & Rubicam.
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