Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know if audio creative is breaking through with listeners as soon as possible. To meet that need, Pandora recently introduced a new capability set currently in beta, Test & Tune, that allows our brand partners to quickly glean intelligence on their campaigns and optimize their creative and audio strategies mid-campaign.
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