In the fast-moving media and advertising industries, where professionals often move companies or shift from the buy to sell side, Pandora's Priscilla Valls (pictured at top) is a bit of a throwback: For the last dozen years, she has worked at one company. As Pandora's business has flourished, so has Valls, rising to be Vice President of Agency, Advertiser, and Industry Development. Along the way, she has emerged as one of digital audio's biggest champions and her own strongest advocate.
Pandora's Priscilla Valls Advocates for Audio-First and Women
![Pandora's Priscilla Valls Advocates for Audio-First and Women](/media/articles/Priscilla_Valls_IAB_Head_Shot.jpg.550x380_q85_box-0%2C0%2C762%2C529_crop.jpg.webp)