AT&T's Warner Media's film division made a significant announcement on Thursday that Warner Bros.' scheduled theatrical releases for the U.S. market covering 17 films, including new sequels for The Matrix and Suicide Squad, would instead be concurrently released on their corporate sibling's HBO Max SVOD service for a one-month period alongside a newly defined non-exclusive theatrical window.
Breaking Windows, Breaking TV's Reach for Advertisers -- The Impact of Warner Bros.'s HBO Max News on Ad-Supported TV
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