BROADCAST SYNDICATION AD SPENDING 2000-2020. PLUS New Guard of Video Content Syndication Business Takes Stage at NATPE

As the National Association of Television Programming Executives annual conference begins in Miami Beach this week with a stellar speaker lineup of global luminaries from both traditional and emerging media I39m publishing my 10year forecast and 20year perspective on the Broadcast Syndication advertising business Between 2000 and 2020 broadcast syndication ad spending will be virtually unchanged capturing 03 of the total 600 billion 2010 in marketers39 advertising and communications investments Below is the Jack Myers Media Business Report Broadcast Syndication Investment Report and Forecast 20002020What the Consumer Electronics Show has in sizzle NATPE has in real meat and valuable insights into the changing landscape for content producers content distributors and marketers that is resulting from the technological innovation on display at CES One NATPE panel asks the question quotUS Domestic Syndication Is There a Pulsequot The panel description responds quotThe answer is yes But it39s not as strong as it was and the opportunity to get healthy relies on the creativity risk taking and vision of the participantsquot These are not necessarily the qualities that describe the legacy broadcast syndication business Yet creativity risk taking and vision are available in abundance at NATPENATPE panels this year include many executives from digital companies that seek to capture their share of the more than 14 billion that marketers are forecast to invest in Online Originated Video Content Advertising in 2020 compared to the less than 2 billion in ad spend that will continue to be available to domestic broadcast syndicators See Jack Myers Media Business Report Media Advertising ampamp Marketing Investment Report 20002020 Online originated video content advertising generated only 350 million in ad revenues in 2010 according to Myers39 data making it the fastest growing advertising business during the next decadeAnother NATPE panel featuring quotThe New Guard of Digital Deal Makersquot aptly points out quotIt used to be that Hollywood39s deal makers were all working at studios talent agencies or networks Now they are all over the entertainment business and the new guard of deal makers are inking deals left and right With the growing focus on digital production entertainment and content the folks making the deals have changed tooquot Based on the quality of the agenda NATPE president Rick Feldman and his team has organized while the quotbroadcastquot syndication market itself may be stagnating the quotvideo contentquot syndication marketplace is robust and NATPE is back as a relevant marketplace and showcaseJack Myers Media Business Report Vision 2020Media Advertising ampamp Marketing Investment Report 20002020Broadcast Syndication Ad Spending DataSee Myers detailed Economic Forecast for 55 Media and Marketing Categories Broadcast Syndication Ad Spending amp160 Change Share of Total Marketing amp160 amp160 amp160 amp160 2000 1889 amp160 03 2010 2276 amp160 21 avg annualamp160amp160 04 2011 2365 390 04 2012 2273 390 04 2015 2179 14 avg annual 03 2020 1985 18 avg annual 03 amp160 amp160 amp160 amp160 Declines in 2012 include significant reductions based on the move of OPRAH from syndication to cable If Oprah was not included in 2011 data total syndication ad spend would reflect yeartoyear increases 20102020 data includes incremental revenues generated through broadcast syndicators39 digital assets These revenues represent 37 of total in 2010 102 of revenues in 2015 and 20 of revenues in 2020 Broadcast syndication ad spending has been recalibrated from prior Myers reports based on a new proprietary market analysis Prior reports which were based on McCann Erickson and Veronis Suhler data could not be validated based on market spending assessments and have been adjusted to reflect actual marketplace reporting by broadcast syndication companies and new data released by Magna Global

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BROADCAST SYNDICATION AD SPENDING 2000-2020. PLUS New Guard of Video Content Syndication Business Takes Stage at NATPE

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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BROADCAST SYNDICATION AD SPENDING 2000-2020. PLUS New Guard of Video Content Syndication Business Takes Stage at NATPE

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