Building Upon Human Intelligence

AI expertise is currently being developed as rapidly and massively as possible by all marketers and everybody else who is trying to get ahead That is a good thing but it does not lead to a significant competitive advantage because everyone is doing itWhat everybody is NOT doing is developing HIAgain how AI gets used will be determined by HI Thatamp8217s one reason why we should be focusing on HIThere are many other reasons Marketers who are first to focus on developing HI will gain significant competitive advantage and become iconic brands if they are not alreadyThe more that HI develops the better our decisionmaking as a species will be We may evade the destruction that is racing toward us every day closer We are like children in a life raft playing with machinegunsWe have already exterminated 60 of mammals birds fish and reptiles since 1970When we have exterminated all species other than our own and the ones we like to eat and pets Animal Planet will be the highestrated networkAs an encore we may exterminate ourselves Given the unwise phenomenon known as ego trying to bully the rest of the world in an era of cyberwarfare supersonic missiles laboratorycreated viruses nerve gas thermonuclear weapons and the deadliest of all amp8211 psyops amp8211 is a practically guaranteed ticket to returning to Stone Age conditions if anyone survives at all Not a great gift to be left to our grandchildrenSo development of HI is the next big thing How do we do itFor marketers the best way to contribute to the development of HI is to nurture HIGH PERFORMING TEAMS This will also maximize yearoveryear brand sales and EBITDAHow do you turn a team into a highperforming teamFirst you have to fix the boss of the team McKinsey found that 56 of American employees see their boss as toxic and 75 of employees agree with the statement that amp8220their boss is the most stressful part of their workdayamp8221This is because of that ego thing I mentioned a moment ago That ego thing could actually kill off our entire species and possibly every living thing on the planet And it could happen very suddenly and soonEach of us can only control our control space What we can do about saving the species is right here at home in our offices in our daytoday lives we have to be aware of not acting from ego ourselvesTakeaway Action Items One way to inspire highperforming teams is that everyone on the team can get bonuses for highperformance work amp8211 everyone That incentive is very powerfulAnother powerful driver of highperforming teams is recognition of high performance on a daytoday basis Shine the spotlight of gratitude on people who are doing good thingsBut that is ineffective if you are also making others feel small because they are not contributing A highperforming boss will be thinking of everyone on the team as individuals and communicating with them so as to get the best performance out of each person by understanding that person better Becoming their coach and mentor Caring about them and nurturing them as a valuable resourceEvery person has certain gifts they come into the world with In the setup called civilization as it has manifested here on Earth most of us are getting paid to do something other than our passion work the work we would love to be doing and have dreamed about doing all our lives Most of us have forgotten those dreams along the wayThe highperforming boss will look for ways to give assignments to individuals that play to the personamp8217s gifts and the way they like to be creativeWhen a team starts to hum and everyone is looking forward to the next workday and feels appreciated and contributing to a team effort it will start to show tangible signs of being a highperformance teamWhen the larger organization sees a highperforming team and that team knows it is appreciated by the larger organization HI goes into high gear amp8211 flow state amp8211 and in that the highest state of HI big positive innovations occurGet your HI and your AI aligned Note that some of the smartest organizations in the world today are actually combining their AI and HI departments For example Wharton Neuroscience is part of Wharton AI My company RMT is thrilled to be working with them Dr Michael Platt of that organization has often spoken and written about cultivating HI Read his books especially The Leaderamp8217s Brain and those of Gerald Zaltman and my books Mind Magic and soon to be released Powerful Mind Jerry Zaltmanamp8217s new bookamp160Dare To Think Differently just arrived on my desk amp8211 a prepublication copy coming out next monthThese books will give you literally hundreds of specific actionable ideas to develop HI in your companyIn addition to books you can also get HI clues every week in my blog Pebbles In The Pond There is also Natalie Neilsonamp8217s and my YouTube and TikTok series of videos and Apple and Spotify podcasts Power Of You I do believe these authors are the ones with their fingers on the pragmatic pulse of metacognition knowing how to use brains and minds and souls for the most positive outcomes or HI for shortThe Big PictureWhat is missing in our toxic civilization and our toxic politics is the perception that homo sapiens is a team The same techniques which can make highperforming companies can make a highperforming world that believes in itself down to each individualThe whole planet with all its species and resources can be seen as a team The whole universe can be seen as a teamWe donamp8217t have to have amp8220bad guysamp8221 Toxic teammates and even toxic bosses can be cured It starts with compassion for them In a word loveTake the time to consider envision imagine That is the big doorway to HIStudy HI it is a real thingDr Michael Platt adds thisGreat stuff Bill I would add to this meditation on HI and highperforming teams that interpersonal physiological synchrony is the glue that sustains harmony trust cooperation and teamwork It is the chemistry underlying group flow It begins with interpersonal attention and builds with the give and take of real conversation and maximized by engaging in rhythmic group activities like singing dancing chanting drumming playing musicamp8212rituals that are human universals because they sustain prosociality rather than selfish behaviorWe have done and continue to work on physiological synchronyamp8212in sports in friendship and in the workplace Synchrony will be key to adaptability resilience and performance in the age of AIDr Michael Platt on How to Make Better DecisionsDr Gerald Zaltman Adds Thisamp8220So development of HI is the next big thing How do we do itamp8221First we need to recognize that a mind is the product of many forces ranging from broad sociocultural influences to the functioning of neural systems in the brain These forces largely but not always work in concert and operate in conscious and especially nonconscious ways The basic job assigned to a mind is to make meaning ie make sense of our external and internal worlds It is why human mindsamp8194evolved the way they have How well that task or job is performed constitutes amp8220intelligenceamp8221 Importantly in this view there are many forms of intelligence and not one of them is fixed Each can be improved or allowed to declineAI is a product of human intelligence In turn it is a tool for further use by human minds in their efforts to create meaningful answers to human problems Thus it is a tool we can use to enhance our own intelligence It is up to the human mind and its natural striving to find or make meaning that governs where how and when AI is employed in the service of human intelligence Said a little differently human intelligence is the master while AI is its valued servant The danger is that the servant is always tempted to be uppity and retire the masterBuilding HighPerforming TeamsOnce a month in this column Iamp8217m going to be adding links to my latest podcasts about how to nurture the talent under your management and bring forth its creativity for maximum success at both a business and personal level For example this monthamp8217s subject is Resistance What to suggest to yourself and your direct reports when feeling resistance inside to something that is going on How to turn that uneasy feeling into a learning experience and flow state performanceThis monthamp8217s podcast length is amp877649 minutesamp160amp160amp160Watch the VideoPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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