The advertising industry is obsessed with selfie awards. The volume and depth of awards for advertisements is overwhelming and hilarious. On one list in a trade pub of the The Best Ads of 2018 there was a description of each ad and why it earned a spot on the list. More than one description said something like this: “… stunning imagery, fantastic even though sales went down during the period that this ad was running.” What? Ads are supposed to sell stuff. I recently asked official advertising industry types if there are awards for ads that sell stuff. They were confused by the question and mumbled something like, “There is a direct marketing results award, but…” They weren’t really sure.
But Does It Sell Stuff?
