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But Does It Sell Stuff?

But Does It Sell Stuff?

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Walter Sterling

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Thought Leaders
18 19

The advertising industry is obsessed with selfie awards.  The volume and depth of awards for advertisements is overwhelming and hilarious.  On one list in a trade pub of the The Best Ads of 2018 there was a description of each ad and why it earned a spot on the list.  More than one description said something like this: “… stunning imagery, fantastic even though sales went down during the period that this ad was running.”  What?  Ads are supposed to sell stuff.  I recently asked official advertising industry types if there are awards for ads that sell stuff.  They were confused by the question and mumbled something like, “There is a direct marketing results award, but…”  They weren’t really sure.

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18 19

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Walter Sterling

Walter M Sterling is a Westwood One network talk show host. His show, Sterling on Sunday, is aired live Sunday nights at 10 PM-1AM Eastern. read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Go to page
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Future of Men
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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