The advertising industry is obsessed with selfie awards.  The volume and depth of awards for advertisements is overwhelming and hilarious.  On one list in a trade pub of the The Best Ads of 2018 there was a description of each ad and why it earned a spot on the list.  More than one description said something like this: “… stunning imagery, fantastic even though sales went down during the period that this ad was running.”  What?  Ads are supposed to sell stuff.  I recently asked official advertising industry types if there are awards for ads that sell stuff.  They were confused by the question and mumbled something like, “There is a direct marketing results award, but…”  They weren’t really sure.