Walter Sabo is a Westwood One network talk show host aka Walter M Sterling. His show, Sterling on Sunday, is aired live Sunday nights at 10 PM-1AM Eastern. Walter Sabo is the Chairman of Sabo Media, a company that offers executive-on-demand services. He has worked on-site to build out new digital content platforms such as Sirius/XM. His team was the first to discover the marketing clout of web stars, Internet organic video producers. They founded OMMA award winning HITVIEWS. The company placed brands such as CBS, TiVo and Mountain Dew inside UGC. In FM broadcasting he is a leader in the profitable sector of FM Talk and held executive positions at NBC and ABC Radio.
Prior to starting Sabo Media, Walter was Vice President in charge of the ABC Radio Networks and was responsible for almost 2,000 network affiliated stations and managed a staff of 300 people. His job focused on the acquisition and management of creative talent. At NBC, under Fred Silverman, he was Executive Vice President of NBC-owned FM radio stations. Two formats his team created, Adult Contemporary and Urban, have become financial backbones of American radio programming. They were developed as the result of Mr. Sabo's identifying key demographics, music preference trends and assembling the right team.
Mr. Sabo's expertise is discovering, managing and monetizing extraordinary talent.