These are turbulent times for the usually stable and insulated world of audience measurement. Some of this is about blaming the messenger. (I would say a lot of the current U.S. debate around Nielsen comes down to a desire to push bigger numbers into the buying market.) But a far more significant debate is taking place around control and funding.
Buy the Plan
![Buy the Plan](/media/articles/iStock-1348546519.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)