No battle plan ever survives its first encounter with the enemy. Field marshal Helmuth von Moltke pointedly stated this truism 160 years ago. For candidates and their campaign managers in the 2020 election, the 19th century Prussian general couldn't have nailed the 21st century political challenge better. In the current presidential contest, campaign strategies, however well-considered, can become casualties overnight.
Cable Boxes and Political Campaigns: Understanding Voters' Affinities
