In a media environment of increased data opportunities, Cadent's recent partnership with TiVo to create an enhanced TV targeting solution is particularly interesting. Now, Cadent's advertisers can take advantage of TiVo's 2.3 million household sample and six other data providers, as well as Experian's buying and user behavior data to go beyond age and gender. This enables advertisers to reach their specific target niche audiences in an anonymous, privacy-protected manner.
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