As the structure of the TV buy-and-sell paradigm evolves with advancements in automation, technology and protocols, the future of television is filled with a range of dramatic possibilities. Mike Bologna, President one2one Addressable, Cadent, presented what he sees as the future of addressable TV at the recent TVB conference in New York.
Cadent’s Mike Bologna On What’s Next for Addressable Television
![Cadent’s Mike Bologna On What’s Next for Addressable Television](/media/articles/CadentMikeBologna.jpg.550x380_q85_box-329%2C0%2C4111%2C2627_crop.jpg.webp)