A lot has happened since my last discussion with Cadent's Rachel Herbstman last April. Herbstman, now vice president, platform analytics, Cadent Addressable, continues to support the company's updated Addressable Platform, which has expanded and improved its capabilities.
Cadent's Rachel Herbstman on the Art and Science of Holistic Addressable Advertising
![Cadent's Rachel Herbstman on the Art and Science of Holistic Addressable Advertising](/media/articles/Rachel_headshot_edited_1hr68sM.jpg.550x380_q85_box-0%2C0%2C1438%2C1000_crop.jpg.webp)