News of a proposed reimagining by CBS of the classic 1980’s series Magnum P.I. was largely met with bewilderment. Magnum P.I. without its iconic star, Tom Selleck (still busy on CBS’ long-running hit Blue Bloods)? The original series ran for eight seasons on the network, catapulting Selleck (along with his trademark mustache and red Ferrari) to international superstardom. Why play with a tried and true formula that still enjoys life in global re-runs?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.