DPAA describes itself as "the leading global trade marketing association connecting out-of-home media with the advertising community while moving out-of-home to digital." And it had that as a laser focus during the dynamic and virtual DPAA Video Everywhere Summit 2020, which included two high-level auto executives talking about their growing interest in the out-of-home market.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.