DPAA describes itself as "the leading global trade marketing association connecting out-of-home media with the advertising community while moving out-of-home to digital." And it had that as a laser focus during the dynamic and virtual DPAA Video Everywhere Summit 2020, which included two high-level auto executives talking about their growing interest in the out-of-home market.
Can OOH Reach $35 Billion by 2025? The DPAA Summit's Auto Marketers are Bullish
![Can OOH Reach $35 Billion by 2025? The DPAA Summit's Auto Marketers are Bullish](/media/articles/motavalili_paa_Zepeda_screen_shot.jpg.550x380_q85_box-536%2C179%2C1467%2C826_crop.jpg.webp)