Can You Afford to Go Without Modern MMM?

In recent years Market Mix Modeling MMM has evolved to offer so much more than traditional MMM solutions Now you can buy into an AIpowered solution thatamp8217s not only fasteramp160for tracking and predicting your marketing results but that allows you to move from proxy metrics like reach to genuine sales and ROI metricsOn paper MMM might appear to be an expensive investment But while it might seem counterintuitive the real question isnamp8217t whether you can afford a modern MMM partner itamp8217s whether you can afford not toThe longterm cost efficiencies that stem from having a robust AIpowered MMM strategy faroutweigh the annual capital commitment Weamp8217re talking about potentially saving your organization millions of dollars by optimizing your market mix eliminating waste and focusing on what truly drives growthThe Power of ClarityImagine this you can confidently shift budgets from underperforming channels to those that deliver measurable results You can set a new budget and make reliable forecasts about their impact You can optimize your media plan in near realtime with the power of agentic AI and where insights can be surfaced in under a minuteSuddenly the cost of asking questions and getting fast answers often in less than a minuteis reduced to zero Youamp8217re no longer guessing whether your campaign is driving incremental sales or simply cannibalizing other channels Instead you have a clear line of sight into what works and what doesnamp8217t and why Thatamp8217s a huge change for marketers and the executive team A real competitive edge Thatamp8217s the power of modern MMM The superability to move beyond vanity metrics like clicks and impressions and focus on outcomes that matter sales profit and market share growthAnd letamp8217s not forget the impact on measuring creative performance With MMM you can finally understand which creative assets are resonating with your audience and which arenamp8217t pulling their weight This insight alone can save millions in wasted production costs while ensuring your messaging is laserfocused on what drives resultsA Matter of SurvivalRelying on outdated measurement tools like legacy MMM is no longer enough Your competitors are getting smarter theyamp8217re leveraging datadriven insights to outmaneuver you in the marketplace If youamp8217re not doing the same you risk being left behindSo modern MMM isnamp8217t just a tool for optimization itamp8217s a matter of survival and a necessity for growth It gives you back your seat at the boardroom table by proving definitively the value of marketing investments It shifts the conversation from amp8220costamp8221 to amp8220contributionamp8221The Bottom LineCan you afford to go without modern MMM Not if you want to stay competitive maximize ROI and drive sustainable growth for your business Itamp8217s time to stop thinking of it as a amp8220nicetohaveamp8221 and start recognizing it as a critical enabler of smarter decisions and longterm successOr as the old adage goes you have to spend money to make itPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Can You Afford to Go Without Modern MMM?

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John Sintras

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Can You Afford to Go Without Modern MMM?

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