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Cannes 2017: Virtual Reality -- The Shift to Story Immersion

Cannes 2017: Virtual Reality -- The Shift to Story Immersion

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Mark Waugh

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Publicis Media InSites
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Virtual reality (VR) is quickly expanding from game-based content to news, drama, documentaries and even comedy, powered by a new generation of filmmakers.  At Cannes, I hosted a Publicis Media discussion on the Entertainment stage with two leading players in the space: Bryn Mooser, CEO/Co-Founder of RYOT and Thalia Mavros, Founder/CEO of online video network The Front.

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Mark Waugh

Mark Waugh serves as Global Managing Director of Publicis Media’s Content practice, a specialist entity that provides best-in-class content creation, production, partnership and publishing services, as well as content consultancy. Prior to his curre… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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