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Cannes 2017: Virtual Reality -- The Shift to Story Immersion

Cannes 2017: Virtual Reality -- The Shift to Story Immersion

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Mark Waugh

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Virtual reality (VR) is quickly expanding from game-based content to news, drama, documentaries and even comedy, powered by a new generation of filmmakers.  At Cannes, I hosted a Publicis Media discussion on the Entertainment stage with two leading players in the space: Bryn Mooser, CEO/Co-Founder of RYOT and Thalia Mavros, Founder/CEO of online video network The Front.

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Mark Waugh photo

Mark Waugh

Mark Waugh serves as Global Managing Director of Publicis Media’s Content practice, a specialist entity that provides best-in-class content creation, production, partnership and publishing services, as well as content consultancy. Prior to his curre… read more

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