Mark Waugh serves as Global Managing Director of Publicis Media’s Content practice, a specialist entity that provides best-in-class content creation, production, partnership and publishing services, as well as content consultancy.
Prior to his current role, Waugh founded content agency Newcast, in the UK, before rolling out the business to 23 markets worldwide to form the first global content agency network.
A 20+ year industry veteran, Waugh is a passionate and well-known advocate for content marketing. He has participated at major industry events such as Cannes Lions (jury member; speaker), Dubai Lynx (jury member; president), Cristal Festival (president) and Advertising Week (speaker). He also serves as board director of Relaxnews, the brand journalism business acquired by Publicis Groupe in 2015.