There are times when audience research can reveal particularly surprising insights. That was the case when Canvas Worldwide -- the world's second-largest independent media agency -- delved deeply into single-person households, known as Solos. The research focused on the motivations and behaviors of those who live alone. And they offer advertisers a new way to market for a cohort that represents a significant population base: 36 million Americans.
Canvas Uncovers the Value of "Solo Consumers"
![Canvas Uncovers the Value of "Solo Consumers"](/media/articles/happy_at_home_iStock-1202700827.jpg.550x380_q85_box-0%2C11%2C2068%2C1447_crop.jpg.webp)