“The power of word of mouth is truly unmatched in terms of consumer influence in the market place,” said my colleague Roberto Ruiz in our recent Hispanic 411 webinar The Big Mouths: How Hispanics are Powering Word of Mouth (WOM). The movie business is a prime example of how WOM can shape results for clients. After all, Hollywood estimates box office results by measuring and tracking conversations around upcoming releases. The amount of buzz leading up to a film can spell major box office results and, according to research, Hispanics are responsible for a disproportionate amount of that movie buzz.
Peter Filiaci
Peter Filiaci is a Vice President, Strategy and Insights Group, at Univision Communications. He works with a dedicated consulting team of veterans from media, marketing and agency backgrounds who help marketers develop and execute their strategies to drive s… read more