Peter Filiaci is a Vice President, Strategy and Insights Group, at Univision Communications. He works with a dedicated consulting team of veterans from media, marketing and agency backgrounds who help marketers develop and execute their strategies to drive sales with Hispanics. A cornerstone of their approach is helping companies evolve from treating Hispanic as a niche, to deploying a “total market strategy,” where Hispanic is integrated into all phases of the business planning process.
Filiaci has been with Univision, the leading media company serving Hispanic America, since 1998 in a variety of research and marketing roles. His tenure has included stints with several divisions including: National Sales, Network Sales and Strategic Marketing.
Pete has 20 years of experience in the media industry. Prior to Univision, he was with CNBC as marketing manager for the advertising sales team. He also spent eight years with ESPN in sales development, positioning their networks and properties to target new and existing advertising clients.