Video-on-demand (VOD) has been around for well over a decade. Slow to initially gain traction during the rise of DVRs, VOD has now come into its own as a major medium for viewers to watch content whenever they want -- to binge, catch up or sample shows after the original air date -- as audience dynamics have shifted to bring greater control to the consumer. In fact, in the past year alone, subscription VOD ownership has risen in U.S. households over 10%, whereas DVR ownership growth no longer cracks double-digit numbers.*
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