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Capturing More Video-on-Demand Advertising Revenue

Capturing More Video-on-Demand Advertising Revenue

Author

Eric Solomon photo

Eric Solomon

Publish date

September 28, 2017

Channel

Nielsen
5 28

Video-on-demand (VOD) has been around for well over a decade.  Slow to initially gain traction during the rise of DVRs, VOD has now come into its own as a major medium for viewers to watch content whenever they want -- to binge, catch up or sample shows after the original air date -- as audience dynamics have shifted to bring greater control to the consumer.  In fact, in the past year alone, subscription VOD ownership has risen in U.S. households over 10%, whereas DVR ownership growth no longer cracks double-digit numbers.*

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5 28
Eric Solomon photo

Eric Solomon

Eric Solomon is Nielsen’s global leader for Watch Product Marketing, Product Architecture, and Ad Intel.  He is responsible for defining the integrated product vision and story for the Global Watch business, as well as managing the foundational ... read more

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