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Nielsen: Catch It Live -- Sports Viewing Scores a Programming Goal

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The growing influence of streaming video on-demand (SVOD) services, time-shifting and social media have all had a well-documented impact on the landscape of linear TV and the way people watch their favorite shows. Yet despite the multiple ways we can access programming, one type of programing remains DVR-resistant: sports. As anyone who has unsuccessfully tried to avoid hearing the scores of last night’s game so they can watch a recorded version later will tell you, sports are better live.